Marketing Strategies to Win the War for Online Customers

Do you want more customers to come to your online retail store? Of course, you do, and so do millions of other online stores. But in a day and age when we have so much and selling is less about need and more about want, how do we convince those visitors to your site to part with that hard-earned cash?

We looked at what the most successful smaller online businesses are doing and asked them for the one thing they thought helped the most. Then we talked to brick and mortar stores to see where the two ideas intersected. That is because many online stores also have a physical store and many want the two to succeed beyond the current ebb and flow of buyers.

We were surprised to see that online stores need more than just the best payment gateway or latest tech display of goods. All of these strategies are part of a larger plan, but they all work because people love to shop, given the right reasons.

Give them a Reason to Come

Yes, we do mean beyond the fact you offer the tastiest handmade fudge on the net or the coolest design in beach bikes ever seen. To bring people to your site, why not borrow a page from the physical store world and host an event each month? It can be a contest like getting customers to send in photos of objects related to your store. Here is an example. You sell old fashion three-speed touring bikes on your website and want to promote them for the summer season.

Why not hold a contest to invite your customers and potential customers to send in pictures of their bikes in various locations? Add the pictures to your social media sites as they come in with a daily and weekly winner, leading to the summer winner that everyone votes on that visits your website. While they are there they can cruise through your selection of bikes, but you have given them a reason to visit you in the meantime.

Make Research Your Friend

Sometimes we think that once we have that store and website we don’t need to continue to read books about selling or go to seminars. But the truth is retail is a moving target and we never will know enough about the passion of selling. Even if your passion isn’t selling, why not continue to research what you sell as well?

A well written blog that has the occasional piece on something you have learned about your passion is going to garner new followers for you on social media. To use the bike site again as an example, you could put book reviews on books about bike care, travel notes about where to ride in various cities and maybe even a report on a bike convention you attended. Always continue to learn and add that to your voice to make your site and store uniquely yours.

Connect Your Two Stores

If you are someone who has both a physical store and an online store, don’t keep them separate. While you web based store may have customers from other cities, you may be surprised how many are local. Promote the web store in the physical store and visa versa. Cross promotion works wonders, increases your reach and gives your customers new reasons to visit both locations.

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4 Handy Tips to Shop for Clothes Online

Gone are the days when one had to go from one store to the other to find the right outfits. In today’s age of internet, it’s absolutely easy to shop for clothes online without any hassles. However, people who are new to these things still find it difficult to buy the right kind of clothes online according to their needs. Whether you want to buy cheap Spiderman t shirts or cute Barbie dresses, ecommerce stores are the way to go. Here are few handy tips that can help you shop for clothes online without any problems.

Know Your Measurements:

We all know that clothes sizes vary depending on the brand. If a buyer has confusion regarding this while shopping offline, it can be cleared out by taking a quick trip to the dressing room, but this facility is not available online. So, you can pick a measuring tape and make a note of your bust, waist, hips and required length.

Having confusion how to take the measurement? Rush to your nearest tailor and make a note of it. Though it will kill some of your time, you will get the most accurate measurement that you can use for your subsequent online shopping ventures as well.

Read Reviews:

Before you shop from any portal or order clothes online, it is essential to read customer reviews. Invest some time to read reviews related to size, fit and quality of material. Sitting at home, you can get a better idea about how reliable the online store is or how good the clothes you are about to order is.

Research Material:

Just the way size is important, the quality of the material too plays an important role. Though you can’t touch or feel the material, you can surely do your homework about the quality of material. Do your research by reading through the clothes’ specifications and get to know more about the quality of the material before placing the order.

Go through the Online Return Policy before You Buy:

There is a saying that prevention is better than cure. So, you must read in detail about the online return policy because it varies from company to company. Some companies accept the return parcels within ten days of purchase, while others believe in just seven working days. Some policies are liberal than others, but you should know about all the ins and outs before confirming the order. It’s compulsory to ensure that there’s a valid return policy in place before ordering.

Author Bio: Santosh Singh is the author of the above guest post. He is an avid blogger who blogs in the tech and fashion niches.

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How to select a perfect sweatshirt for this winter season?

Sweatshirt to increase your appeal quotient

Planning to purchase something new which can provide a variation in your styling sense. Girls, you all have ample of options to try out and get a different look. Boys feel deprived in this honor and think that they have a boring “colorless” life. Come on; this post is especially dedicated to all of you. Let’s start with winter fashion of this year, and you will feel like wearing something new in this season. What comes to your mind when you paint a winter scenario in your mind? Chilly weather, outing, gathering with near and dear ones and much more. You supposed to be the center of attraction always so you must give a revamp in your wardrobe.

 Be a fashionista with your sweatshirt

A zatak touch of sweatshirt

Keep those grandfather sweaters aside and put a sweatshirt on you. No old fashion or boring fashion just indulge you in a brand new style which you can call as “open sweatshirt style”! Just imagine this brand new swag will give you immense popularity and be the fashion icon of your locality. No more confusion it’s just a great combination of style as well as aristocracy. Your style statement will make so many girls fall for you. Romeos, just put on a sweatshirt and see the magic. Never say no to new style young man. Just keep on trying various shots in your life to get a different kind of satisfaction. No more boring pullover with a tinge of blue, black and white. Play with various styles and colors men as it is your turn to be the show stopper and steal the stare. Make everyone jealous of your look and stunned by your publicity stunt. Shutterbugs, you all should not refrain yourself from getting different looks in various clicks.


Last but not in the list

After reading such an inspiring post, your mind dancing to own a sweatshirt. You can check it out on various websites where ludicrous discounts also can sometimes be seen. Online buying of sweatshirts for men will make you save a lot, and you can shop till the last drop. Such an option to save and shop is an awesome combination for any of the buyers. Hassle free way to shop is nice for everyone, and you all can get ample of the option. All these options you can try out by sitting at your place and comparing the same product with various websites. So, what are you waiting for just click and grab the best one for you?

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Recommendations When Looking For Women’s Clothes

Searching for women’s clothes could be an enjoyable experience, particularly if you like to forge your personal style and make stunning new searches for yourself. Even though everyone has to buy clothing from time to time, many people appear to help make the same shopping mistakes again and again. Here are a few fundamental recommendations for searching for women’s clothes, if you wish to make sure that you select the right products on your own.


Always spend money that you simply feel at ease within this is applicable physically and psychologically. In the event that you’re always wriggling around since your dress consists of an annoying material, then you’ll not look stylish or elegant within the dress. This is also true of products which you don’t feel confident about putting on. Don’t select a popped top or short skirt if you feel you may feel awkward putting on it in public places, as this can have. Feeling awkward about putting on a product will make you look awkward although putting on it. Physical and mental comfort is important if you wish to look radiant.

Comprehend the Cleaning Instructions

Be certain to consider the cleaning instructions before you purchase anything, or you might finish up creating a pricey purchase. Do not buy ‘dry clean only’ products if you’re not willing or capable of paying to achieve the products dry washed, or you will only have the ability to put on it a couple of times, which could exercise at an excellent ‘cost per use’ value. Never attempt to place a dry clean only item along with your family laundry, or chances are that you’ll ruin it.

Buy seasonally

Women’s clothing shops frequently tempt people into making unnecessary purchases by “finish-of-season” sales, where summer time clothing is offered off more inexpensively in Fall, or Winter clothing is greatly reduced in cost come Spring. While you might be enticed to purchase these cut cost products, simply because they appear like a great bargain, you might really be costing you money. Consider whenever you will really make use of the products that you simply buy. Are you currently really have to huge winter coat once the weather starts to warm-up? Although you can easily convince yourself the coat is going to be well suited for when next winter appears, fashion is unpredictable, along with a coat that is incredibly stylish this season might be incredibly unfashionable the coming year.

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Spending Less – Wise Clothes Shopping Tips

One of the locations where individuals have a inclination to invest plenty of excess money is within the clothes closet. Women particularly are often accountable for buying more clothes or maybe more pricey clothes than they need to. So, listed here are a couple of wise clothes shopping good ideas , cut costs.

To start with, get multi-purpose items whenever achievable. For example, a great colored shirt might be worn alone or within jacket to incorporate merely a just a little color. It’s also worn with assorted pants, shorts or skirts to create various appearances.

Second, make certain to purchase clothes that appear like made to last. Buying cheap clothing is great. However, you might be buying clothing that will placed on out considerably faster. So, always know about might buy accordingly.

For where one can buy, that’s additional problems. When you well know, certain stores tend to be pricey than these. It might be handy to check out local thrift or second hands stores, since people frequently consign or donate perfectly good clothing that forget about fits them for reasons unknown. Really, you’ll be able to frequently find top brands at less costly prices than usual.

Finally, when you’re straight into buy clothes it might be tempting to save time by buying whatever is on purchase. Ensure, though, that you’re really acquiring an offer. Additionally, make certain to continually placed on clothes before buying them. You do not desire to bother fitting $5 t-t t shirts, for instance, but you will find yourself wasting time and money with time, if you want to return things and/or buy really them in several dimensions.

Among the several things that it should have, the chandelier should be having durable parts and pieces. An important thing to look for in funky chandeliers pieces will be its durability to withstand the test of time. It will be imperative that you choose the right and durable chandelier for your home decor needs.

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Tips About Purchasing Women’s Clothes

It’s an proven fact that all ladies have to put on clothes to carry out their activities. However, different women take different methods to purchasing women’s clothes. Although some women approach shopping in the manner that certain would approach an expert sport, others hate to visit clothes shopping and just achieve this from necessity. If you’re one from the latter, then below are great tips on purchasing women’s clothes to help make the knowledge as painless as you possibly can.

Buy Online

Steer clear of the battleground of high street shops and do your women’s clothes shopping on the web. Although you will not have the ability to get hold of the products immediately, it may be worthwhile to not need to struggle from store to store, looking through each and every rail for that products that you would like, simply to uncover that the size is not even available. This tip is particularly significant throughout the purchase season, when all the bargains are tossed carelessly onto a railing, where they’re manhandled by various shoppers who’re all clambering to find the best bargains. Have just a little tranquility by searching with the internet sales rail rather, where it’s much simpler to see all the products, and you’re far more prone to place something inside your size.

Shop Early

Should you searching for products of women’s clothes to put on for a special event, begin searching for your clothes when possible. This gives you all the time for you to find a thing that can be useful for you. Should you choose your shopping in the last second, it is extremely likely that you’ll become really stressed out, and you will finish up selecting a dress-up costume that is wrong for you personally. Giving yourself additional time means that you may have time for you to find footwear and add-ons to fit your outfit too.

Lights are Key

Regardless if you are trying fresh clothes on inside a shop, or in your own home, it is necessary that the region that you’re using and also the mirror that you simply are searching in are generally well lit. Bad lighting could make even the best looking women’s clothes look wrong for you, to finish up rejecting some fabulous products of women’s clothing. Searching at yourself inside a poorly lit mirror is yet another huge knock for your confidence. Use natural, soft lighting to provide you with the very best impression of methods clothes really look.

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Blue May be the Colour – Clothes May be the Game

Ladies’ magazines are filled with clothes which all have the identical theme for them – and that’s mind to foot blue. It appears blue may be the clothing colour preferred by many celebs this summer time with regards to daytime clothes, however they are not just putting on a little blue here along with a tint of blue there, they’ve gone full-scale to have an entirely blue outfit featuring a number of shades. We like the brand new look and also have scoured a range of clothes shops online to obtain the perfect outfit that you should replicate this celebrity take a look at an inexpensive cost.

Blue jumpsuit

Our favourite online clothes shops, Debenhams includes a gorgeous jumpsuit available for sale. It’s available in a surprising electric blue to create a bold style statement featuring a control button through blouse for any feminine look. A medium scoop neck makes this jumpsuit modest to put on as the polyester fabric causes it to be awesome for that warmer summer time several weeks and simple to wash. The legs feature cool cuff detailing for any modern look. This blue jumpsuit includes a self-fabric belt which cinches within the waist.

Elastic belt

However to actually attain the multi-tonal look this year we advise getting rid of the belt and changing it having a more stylish one, and our belt recommendation to drag this look off may be the Multi Blue Elastic Belt by Andersons – available for sale online clothes shop Although it’s within their men’s clothing collection, it is good for women too. This belt features woven elastic in three shades – navy, white-colored and aqua and would look stunning using the electric blue jumpsuit. The navy leather trim and ponderous buckle give this belt a retro vibe.

Wide bracelet

To create the appearance together put on a large bracelet in another shade of blue. Our favourites may be the Tokyo, japan Jane Rita Bracelet online add-ons shop Zalando GmbH. This bracelet is made of leather so really complements the Andersons belt as the gold metal surround adds a little glamour for your look. For individuals searching for bohemian chic this summer time, put on having a fabric hair-band and tousled locks.

Nude high heel shoes

Finally, put on your outfit with a set of nude high heel shoes like the Nude Block Heal Court Footwear from women’s online clothes shop, Dorothy Perkins. Produced from soft suedette with patent platforms, these footwear produce a perfect understated style which blends superbly using the blue jumpsuit and add-ons.

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Online Clothes Shopping – The Simplest Way to buy Clothes

When you attend shop for your forthcoming new apparel, consider the length of time, money, and you’re wasting. Rather, try online clothes shopping. It is a quick, easy, and fun method to search for the next apparel. You will find couple of reasons you should not check it out.

The very first reason you should attempt it, may be the convenience, then it’s the cash you’ll save and also the almost no time spent doing the work. You will find wide assortments of clothing apparel, from promenade dresses, to footwear, to some t-shirt and jeans, there’s almost no reason you should not check it out.

Be it dress apparel for your job, or perhaps a warm jacket for your fall weather, you’re sure to think it is on the clothing site. You’ll find you like not driving everywhere for any parking place, and never walking every now and then to various stores looking for that perfect dress. As well as the gas you’ll save remaining home.

When you are frequent an outlet, costs are selected in line with the utility bill, and the price of employees. While you shop around the clothing site, They are not charging you for individuals things, therefore the cost will likely be cheaper. It cost them less to market you apparel from the site.

One problem you might be worried about is how to find your brand-new apparel. Don’t be concerned an excessive amount of though, many sites have groups from the clothing so that you can think it is simpler. They might in addition have a search bar where one can enter in the item you would like also it can think it is for you personally.

You cannot put on your clothes online, which explains why the websites frequently have dimensions and dimensions published using the apparel. That method for you to pick the size that matches you should. Should you receive your item and also you help you find can’t stand it or it does not fit, you are able to frequently give it back for the money back or something that suits you better.

Online clothes shopping is among the simplest methods to shop, you do not waste your time walking, it will save you fuel, as well as your level of stress stays low. Whenever you find your preferred apparel site, be sure to measure the level on your pc so that you can return later. Receiving your item within the mail could be exciting, it’s similar to opening a gift.

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