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Alejandro Pena and Keter Target Sustainability Initiatives as They Broaden Horizons

Keter Group has been one of the longest-enduring sustainable providers of home and garden decor in Israel ever since they first opened their doors nearly 100 years ago. Equipped with cutting-edge sustainable resin materials and focused on passing savings to their clients, Keter has become a global leader in the unique design of high-quality resin products for leisure markets as well as home and garden decor.

Committed to sustainability, Keter Group has made a point of spreading its sustainable message around the globe to the 24+ plants located in more than 90 countries around the world.

Led by CEO Alejandro Pena, Keter Group is focused on continuing its ascent toward sustainable dominance.

Pillars of Keter Group

The outsized growth of Keter has been due in large part to its focus on creating a sustainable business model that continually supports itself. Keter would publish its first sustainability report in 2020, just three years after putting Alejandro Pena in charge of the leadership position.

The 2021 Sustainability Report would outline Keter Group’s impact on the environment while underscoring its focus on reducing greenhouse gas emissions, water waste, and general waste. Along the way, Keter made major progress in achieving its goals for sustainability, increasing recycled content use by 39.4%.

Eddie Johnson is the Managing Director at Keter Group, and he was effusive with praise regarding the efforts of the company. Johnson stated, “The foundation of our business is our employees, regardless of where they are based, and we know that each of them shares our core values of innovation, accountability, agility, entrepreneurship, and respect.”

In addition to a staff of innovation-minded employees, Keter Group focuses on the utilization of renewable energy wherever and whenever possible. In addition to its zero-waste policy, Keter is ensuring that all of its generated waste is reused or fundamentally recycled.

Eddie Johnson and the team at Keter point to a study put together by the firm McKinsey & Company. The study outlined how there was broader financial value created by individual companies that embraced the impact of ESG, looking to grow by focusing on unlocking new opportunities.

Johnson added, “What Keter has done is implement a standard process cycle to cover sales functions, marketing and operations, and logistics.”

About Alejandro Pena

Alejandro Pena was brought on as the CEO of Keter Group in 2017, positioning himself to lead a team of over 5,000 global employees. Pena has helped to spearhead the evolution of the family-owned business into its space as a worldwide leader in consumer products with 25+ factories around the world. Pena earned his Bachelor of Science in Industrial Engineering after attending Universidad de los Anges in Bogota, Colombia.